What if the news we consumed about Durban made us believe in its future? That’s the mission of the Media Sector Action Team. Tasked with shifting public perception and reviving civic pride, this team is rewriting the narrative through strategic media engagement. Their model? 80% business-focused good news, 20% uplifting community content. Radio partnerships are already in development, social media channels are gaining traction, and a dedicated content team is surfacing stories of innovation, resilience, and renewal from across the city. The Media SAT is Durban’s storytelling engine, turning quiet progress into a loud, hopeful chorus.