Briony Bosse is a global Business and Brand Management Consultant and Strategist, Head Lecturer in Brand Management at IMM Graduate School, as well as a Speaker, Mentor, Facilitator and Executive Educator.
Her work is grounded in a simple philosophy: knowledge should create value. Whether she is advising businesses, facilitating workshops, mentoring entrepreneurs or teaching the next generation of business leaders, Briony focuses on turning knowledge into ideas — and ideas into action that creates measurable impact.
In this edition of ASP Trends, Briony explores the shifts shaping brand and marketing in 2026 — from AI-driven discovery and social search to authenticity, changing patterns of influence and the enduring importance of human connection.
As technology continues to reshape how brands are discovered, experienced and evaluated, Briony considers what these changes mean for businesses trying to remain relevant, trusted and memorable in an increasingly crowded marketplace.
At the heart of her perspective is a powerful reminder: while technology may continue to transform how we market, understanding people remains fundamental to building meaningful brands.
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