We are a movement focused on uplifting Durban’s economic activity and investment potential by reshaping the way our city is seen and supported. Through partnerships with businesses—especially SMMEs—and a strong media presence, we’re rewriting the story of Durban as a city of possibility, growth, and resilience.

Forward durban – changing the narrative.

SECTOR ACTION TEAMS

Property Development

Unlocking development potential through investment promotion, regulatory reform, and urban renewal initiatives.

Energy

Championing renewable energy, off-grid solutions, and a resilient energy future for businesses and communities.

Tourism & Hospitality

Promoting Durban as a vibrant, world-class destination through partnerships, package development, and sector innovation.

ICT

Leading the charge in digital transformation and positioning Durban as a smart city and global outsourcing destination.

Manufacturing

Reigniting Durban’s industrial strength with skills development, advanced manufacturing, and export readiness.

Finance

Driving access to funding, improving financial literacy, and championing inclusive economic participation for businesses of all sizes.

Agriculture

Supporting food security, urban farming innovation, and sustainable agri-business development across the region.

Health & Wellness

Fostering a healthier Durban by promoting access to healthcare, mental wellness initiatives, and holistic community well-being through proactive, inclusive strategies.

Media

Changing the narrative through compelling storytelling, digital media platforms, and public perception campaigns.

Support Services

Equipping the workforce—particularly youth—with the skills and confidence to succeed and sustain employment.

GET INVOLVED

Be part of real, on-the-ground change by joining a Sector Action Team. Whether your passion is agriculture, ICT, tourism, or finance, there’s a place for your expertise. Help us shape policy, launch initiatives, and build a better Durban

Support the movement with just a few clicks. Follow us on social media, share stories that inspire you, and help us spread the message that Durban is open for business, full of potential, and on the move.

Businesses, this is your chance to invest in the city’s future. Sponsor an event, fund a skills development workshop, or collaborate with a Sector Team. Your contribution helps fuel local growth and showcases your brand as part of Durban’.